Logo design for veterinary ‘Hond en kat’ (‘Dog and cat’). For the design of this logo, I had in mind a minimalist Japanese toothpaste packaging that I had once seen years before. I also had a recollection as a child of the veterinarian being a cold, chilly place where I never felt at ease. So I wanted to create a cute yet stylish logo that could make children, who might come along to the vet, smile and make them feel a little less anxious about being there with their pet(s).
Hond en kat