Logo design for veterinary ‘Hond en kat’ (‘Dog and cat’).
For the design of this logo, I had in mind a minimalist Japanese toothpaste packaging that I had once seen years before.
I also had a recollection as a child of the veterinarian being a cold, chilly place where I never felt at ease.
So I wanted to create a cute yet stylish logo that could make children, who might come along to the vet, smile and make them feel a little less anxious about being there with their pet(s).